This visioning process engaged city-wide creative thinking about what Broadway Avenue could become.

Lorain, Ohio    The City selected The Collaborative to lead the planning process for the 7-block area of downtown Lorain.

Based on meetings with City staff and business owners, over-arching goals for this long-term vision include:

  • Express the values and culture of Lorain
  • Create excitement, WOW, sizzle
  • Make it family friendly and safe
  • Identify achievable initiatives
  • Focus on arts and entertainment
  • Bring people downtown
  • Work in conjunction with ODOT’s 2016 paving project


Based on this information, The Collaborative developed a number of streetscape enhancement options for improving the overall experience along Broadway.  The team also conducted a street lighting study and designed a number of possible streetscape graphics and wayfinding signage options.  After developing a variety of roadway and sidewalk studies, the team selected a concept that increases sidewalk width to accommodate outdoor dining and other activities, makes the corridor more pedestrian friendly, improves lighting, adds identifiable gateway elements, and reduces the speed of automobile traffic. 

Construction of the enhancements is scheduled to begin spring 2016.